SEO & Web Marketing Forum

The Google Sandbox is the term given to the holding area which contains domains which Google raises a red flag against.

The Google Sandbox effect is basically a theory that exists among webmasters on the internet. It’s still a controversial issue that Google sand box exist or not. The theory states that websites with newly-registered domains or domains with frequent ownership or name server changes are placed in a sandbox (holding area) in the indexes of Google until it is deemed appropriate for ranking in SERPs. Webmasters believe sandbox to be responsible if a domain name ranks poorly in the SERP, even though they have a high page rank.

The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process.