I have just got a new magentoproject (taken over). It's a Webshop that used to have a Joomla virtuemart shop but this spring they changed it into Magento totally not thinking about any SEO complications. Have to work on all layers, both re-developing site, structure, seo and Adwords marketing for the next two months. On a performance based deal. It got lots of 301 rewrites to make, needs onbound links form quality sites and better call to action elements, buttons and stuff. But It's norwegian.
Checkout
http://www.lipslide.no.
Anyone can help me with here?